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US versus THEM

This morning I am off to the streets with my friend Carl. We are off to take photos for INSIDE OUT. What is INSIDE OUT?
INSIDE OUT is a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work. Upload a portrait. Receive a poster. Paste it for the world to see.
Watch this video and then you will get it. That’s what happened to me. That is why I am hitting the streets this morning. (The video is 24 minutes so find the time and take the time.)

It seems really simple to do this. You go to the site for INSIDE OUT, come up with a group name, a statement and a tag.
So here is ours:

Group name: US versus THEM
Statement: Comment vois-tu le monde? (How do you see the world?)
Tag: ATTITUDE

Our idea is to show that there is no difference between the homeless and the rest of us; only our circumstances are different and that inside of us we are all the same. It is really our attitude that makes the difference in how we look at the world and each other.

Cool right? It is not feeling so cool this morning. Carl and I are meeting for breakfast at 8:30 and then hitting the streets to ask people that live on the streets if we can take their photos. Then we are going to ask people like you if we can take yours. Then one day soon you will see your photo next to a homeless persons and people will hopefully ask……? Actually, what will people ask?

The idea was that in laying the photos up side by side we would not know who was living on the street and who wasn’t. Make us wonder who is the “US” and who is the “THEM”.
All I know is right now I am not looking forward to asking anybody to take their photo because I think I am the who is creating the division of “US” versus “THEM” by taking “THEIR” photo.
Let’s see what this morning teaches us.

For more information on INSIDE OUT, click here.
If you would like to participate and have your photo taken, please contact me at simon@thesocialeffect.ca. (You must live in Montreal to participate.)

Here we go!

the social effect is an idea that we are all connected and more importantly, we want to be.
Through the different platforms of Social Media and the Internet we have the possibility to reach each other to affect change around us: in our communities, and in our world.

Here in this space you will learn what we learn as we explore the world, virtually and through travelling to conferences, summits, and events.

We will have our team writing here as well as guest bloggers. Everyone will share their experiences, suggest what we may do to affect change, and to give us hope that we make ultimately make a difference in our day to day lives to those around us.

We ask you to participate through following us on Twitter, Facebook, or here on our blog.
Make comments.
Ask questions.
Share what you know.
Challenge us along the way.
We will listen and we will learn.

We are excited to be starting this journey with you – the possibilities of where it will take us are endless!

the social effect team

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