The mission of The Social Effect is: through the Internet and through Social Media platforms, to help each other connect, learn from one another, and share information to make change in our communities where and when it is needed.
Back in August I came across a Tweet from BraBankAppeal that said:
Determined to make a change for Africa’s females, arm them with bras and new found security need support and advice…
And so I asked BraBankAppeal, what they wanted to do exactly and to see if there was a way to help.
At the moment I want awareness of the issue and of my Project so that when the time comes to start collecting underwear people will respond.
So I did a little digging and found out that there was a Facebook Page and what the Bra Bank Appeal is all about.
I also sent a direct message to Beth, the woman behind The Bra Bank Appeal, and we started to exchange emails. In learning what Beth was doing, I wanted to help if I could.
Here is an interview I did with Bethany Staff about her project The Bra Bank Appeal.
What is The Bra Bank Appeal?
The Bra Bank Appeal is a small project I started before I went to Uganda to work in an AIDS orphanage in July. It aims to collect underwear, the new and old, (the decent and the not so decent) to send to countries in the third world (Uganda to start with) to protect their women from sexual abuse.
Why did you start this project and where did you come up with the name?
A few months before going to Uganda I was desperately researching ‘what Uganda needs’ so that I could do my bit, no matter how small to take something with me… I managed to find a website which listed the order of which the containers (full of used goods) that are sent to Africa are emptied: shoes were first (I thought this was fairly obvious) then second was bras… I was intrigued by this and did some further research and found out that women who wear underwear are less likely to be raped. Also, bras sell for roughly three times the cost price (more than any other used item) and so were very much so a luxury item. So I spoke to my amazingly artistic best friend who designed lovely posters, I revamped card-board boxes I was given by local shops in to hot pink ‘Bra Banks’. I got the mums of friends to put posters in their work place and store bras in their car boot and posters and Banks placed all around my college, local schools and the local tourist information office, I had an advert in the local newspaper, I was mentioned on peoples twitter accounts, I walked around local clothing outlets and begged for help and I just watched the message spread. The response was phenomenal!
The name, I knew it would be the bra … something! So I rattled around a few ideas ‘Bras for Uganda’, ‘The Bra Box’ I finally settled on ‘The Bra Bank Appeal’ as I felt it was simple, like the cause, nothing fancy – it’s a necessity that we take so for granted and sexual abuse is a subject close to every women’s heart. So it simply had to succeed! Well, that’s what I had to tell myself during the first few quiet weeks!
Can you tell me a little about yourself?
I am 18 years old and I am studying the International Baccalaureate in Cornwall (UK). I hope next September to go on to study Economics and Spanish at university. My ultimate dream is to forge links between western governments and successful organization and those in South America to try to improve their economies and give advice to businesses. Basically when I was little, I decided I was going to change the world, now I’m just trying to climb that ladder!
It looks like you want to affect change in our world – why?
This question looks complicated but it’s actually very easy! Someone has to, so why not me?
Do you think this is everyone’s responsibility?
I think everyone should try to do their bit, even if saving the world isn’t on the top of your priority list, there are so many things that you can do to help! For example, it astounds me every time I get on public busses how very few people will give up their seat for the elderly or a child anymore! Little things you do can just keep the world ticking over a little more smoothly.
Is changing the world your goal?
In an ideal world – of course! In reality, so I don’t feel like I’m not achieving anything, I’d prefer to say that making a difference is my ultimate goal. Whether that is to one person or to an entire country, it’s still an improvement! If I protected one girl/woman from a sexual attack with the underwear I took with me then I will sleep easy! But there’s always more you can do…
What do you find most challenging about your project?
I’d have to say before I went to Uganda, were the critics. I know every notion of change will always face criticism, but people said that I was naïve (which with my age, I expected), that I had not researched this enough and that by giving the Ugandan women and girls underwear I would encourage prostitution and rape and men would see it as ‘an exciting challenge!’ Needless to say I was outraged and informed the relevant people that I was incredibly and personally offended that someone would accuse me of encouraging the very thing I set out to prevent!
Today it is the day to day running of the social networking, juggling this project around the floods of college work, a family life, a social life and working part-time is a definite challenge!
Tell me about some of the people you have met doing this that have had an effect on you.
Being in Uganda itself was an experience that will stay with me for the rest of my life! For me the most memorable people along the way were some of the ladies I gave underwear to, I asked all the orphans of bra wearing age, the ‘mamas’ (a women is in charge of each orphan house on the village) their daughters and the women of the village to come and choose themselves some underwear one afternoon when we covered our ‘Mission House’ with underwear. The women who were unable to attend that afternoon I invited to come any time before then. One girl who was my age came to me excitedly one afternoon, bringing with her, her mother and the mama who had been cooking for us during our stay. I showed them all to my room and opened some of the massive bags of underwear, the mother stripped off down to her knickers and proceeded to try as many bras on as she could, the mama looked down at her chest then grabbed my boobs, thought for a second then said: “Yes, I think I’m your size help me find things that would fit you!” And the girl burst into tears and told me that God had finally had mercy and that may I be blessed. Unforgettable!
What do you do when you are not working on the Bra Bank Appeal?
Generally, college work! I do also work in a wine bar, sing, meet friends, play the guitar, spend time with my family spend time with my boyfriend. To be honest I’m just your average teenager!
Is The Bra Bank Appeal full time?
I wish it could be but I’m strong believer in education and it being the key to everything else I want to do with my life.
What networking do you do to help get more goods?
I’m on Facebook and Twitter, I’m probably a disappointment to my generation but I really don’t know where to start with these things! My heart’s in the right place though!
Did you have a strategy when you started this project?
Ha! This is where I wish I could regurgitate some very complex strategic plan to you… No I really didn’t at all, it was a cause that I believed spoke for itself so just went for it and kept my fingers crossed! (This probably is not recommendable to others thinking of starting something similar!)
What is your greatest fear?
Failure. Failure in anything and everything, when I choose to do something I put so much of myself into it, I really put my heart and soul into everything I do!
What is your goal?
To forge links with organizations that are able to help me to transport bras and knickers across the globe, safely and directly into the hands of those who need them most.
What has been your greatest challenge so far?
Besides carrying home bin bags full of underwear (which are very heavy I’ll have you know) every day? Definitely dealing with the criticism, I remember bursting into tears when I was criticized, it makes you doubt everything you are doing!
You had an idea to help others, what gave you the push to take that first step, what would you suggest to anyone else who had an idea to help others?
Definitely, having a brilliant cause for doing it! If I had an obscure issue that not many people could relate to then it would have crashed and burned. My advice would be to do your research, be able to fire back answers to any questions you could be asked and above all else, have a damn good cause that you are passionate about – and don’t be ashamed to show how important the cause is to you, people will follow a worthy cause!
Do you ever feel like giving up?
Not give up, but not bother to do more… yes everyday! We all feel like there aren’t enough hours in the day and have a seemingly never-ending list of things to do, but then I remember the overwhelming feeling of crying with woman after woman while they pray and thank the lord for the underwear I brought them. I have never been a theist myself but their faith was astonishing. Also I remember playing with a tiny little boy on a woven mat; his mother was kicked out of her home after falling pregnant due to being gang-raped on the way to collecting water for her family. She was 14 years old. So no, I won’t let myself give up.
What do you consider your greatest achievement (s) so far?
Getting over 2000 items of underwear to Uganda without exceeding baggage allowances!
Who are your heroes?
The 14 year old girl I have previously mentioned who had to mature beyond her years to live alone, caring and providing for her little boy. She is a beautiful mother.
Also an elderly woman I met in Uganda who has a paralyzed torso and walks on her toes and knuckles, she cares for her four grandchildren in a small mud hut. All of her children died due to AIDS.
What would you like to be remembered for?
For helping people when they needed help, for making people happy when times are hard, for giving, advising and for being someone that people would turn to.
Where do you see The Bra Bank Appeal in 6 months or a year from now?
I would love for ‘The Bra Bank Appeal’ to be a flourishing charity with underwear being sent all over the world with various organizations who would offer to help. Not making a penny but making a difference.
The philosophy at The Social Effect is it only takes one person to affect the world and that person is each one of us. We must make a cultural shift to see the possibilities we each hold and to learn first to give and to help each other, which in turn will help those around us. Beth and her project illustrates this perfectly. Thank you Beth for all that you are doing to help others.
If you would like to help Beth and her Project I would encourage you to ‘LIKE’ The Bra Bank Appeal Facebook page, click here.
If you are on Twitter, follow the BraBankAppeal, click here.
You may also contact Beth at email@example.com
(All photos are the property of The Bra Bank Appeal)
I went to New York this past weekend for work and for fun. In the back of my mind I kept hearing a nagging voice:
Occupy Wall Street – are you going to check it out or not “Mr. Each One of Us Can Make a Difference
Sunday was a beautiful morning and I headed downtown. First stop was going to be to see Ground Zero and second stop: Occupy Wall Street. No need to mention the appropriateness of the two side by side. That is the whole point of where the occupation is. I never got to see Ground Zero, I didn’t have photo ID with me, but I did get to see Occupy Wall Street, actually I got to smell it as well.
There in Zuccotti Park in Lower Manhattan were I don’t know how many people sitting, talking, making posters, eating, doing what you do when you live in a park protesting against the divide between the have’s and the have not’s. I am not going to explain the movement, you can Google Occupy Wall Street and you will have more links than you will be able to read or watch. This is just about what I saw on Sunday when I sat down with a few of the protesters to do my best to understand this.
Hey, my name is Simon, I am from Montreal and I have a blog called The Social Effect which is all about the idea that each one of us can make change in our world if we want to….and I guess this what you are doing here. Mind if I ask you a few questions about what this is all about and why you are here?
I usually added in, I am an old guy from…. as to most of these kids, I am sure that is what I was. And that is part of what this is all about. But I am getting ahead of myself. Each person I spoke to talked to me about the obvious reason that all the protesters were there, the financial chaos that they see affecting the world and the need for regulation to stop this. But there is more to it than that. Much more.
The first person I spoke to was Trista, she is 23 years old and came up from West Virginia and had been there for three days. She knew the ideology behind the movement and was certainly the right person to speak to first. Here are her thoughts:
This is a movement for occupation, an opportunity to rebuild and to fight against the enemy. Who is the enemy? Those trying to oppress. We are fighting for a better world, for the essence of what it is to be human, to reconstruct.
I asked her if she was afraid of anything.
Fear is optional. This is an opportunity.
She was a little intense for me and I did feel like she was trying to indoctrinate me and perhaps herself in everything she was saying, but in any grass roots campaign must there not be the zealots who believe, who fire up the others, who keep the message clear and protected? That was Trista.
I made my way along and sat down next with Brendan, who is 20 years old and he had been there for five days, he studies history in Connecticut.
Money is buying the politicians. There is no true voice because they have been bought and paid for and the one with the biggest purse behind them always wins.
He spoke to me about poverty and about not wanting to live in a country that based itself on money alone. He was heading back home that day.
Next I sat down with Collette, who is 37 and from the Lower East Side. She was surrounded by a group who seemed not too impressed with me, but once we started to talk they opened up. Collette was quick to point out that she has a job and lived near there but believed in the cause. She hadn’t slept there every night but she was there as much as she could be when she wasn’t working. For her this wasn’t about the 99% versus the 1% this was how the two could unite. She had seen a big change since Giuliani had been in power.
We don’t talk to each other anymore. The dividing line between rich and poor is so great that we don’t care anymore about just being people. I stop now when I see garbage on the street and pick it up. I talk to people. This really is about feeling part of something, about not being alone.
I got that. I started to feel like I was getting more and more of what this is all about.
Next I sat down with David, 23 years old and from California and had spent one night there. He hadn’t known anything about this but his Mom had told him about it and he and his friends were doing a tour of the country and thought it would be cool to check it out. They all had matching red, white and blue velour track suits on and I wasn’t sure if their hair was real or they were wearing afro wigs from the 70’s.
There is no unified message here. We need higher taxes for the rich and more regulation on the financial side.
He didn’t know quite what to say after that. I wasn’t sure if he really knew why he was there or it seemed like something to be able to say he had done on his trip.
Then I saw a group all wearing blue t-shirts that had “Blue Crew” written across them. I sat down with Sean, 20 years old who was studying sociology from Cincinnati. Sean talked to me about job loss and foreclosures, about the poverty in Appalachia.
Whoever has the money wins. We need to touch hearts, to make change. This is about greed. But no one is really able to articulate the movement.
I know what I heard as I talked to each one of those protesters, I heard myself back in college thirty years ago. I heard myself saying:
I would never be like ‘them’. I would be different. The world was wrong. It wasn’t fair. It shouldn’t be like that. It doesn’t have to be like that. I would make it different.
But I didn’t. I finished college and got a job and bought in to everything I said I wouldn’t. I gave up. I forgot what I believed in.
That’s what these protesters are doing, fighting for what they believe in.
Is this a revolution?
It is certainly a voice that is getting stronger and stronger and spreading as I write this.
This is an opportunity for all of us to make change.
What if we didn’t make fear an option and chose change instead?
It is your choice, and in many ways I think that is what this movement wants to give us, a choice.
So what’s yours?
What would you do?
Would you change your job?
Go back to school?
Go on a trip?
Do something that you have always wanted to do?
Better yet do it.
We all spend a lot of time here on the computer.
Since I started The Social Effect I have done a lot of things I never thought I would do.
Things I thought I was too afraid to do is the real answer.
I have learned that there really is nothing to be afraid of.
It has also taught me that if I let go of my fears then I help others.
Givers gain. Always.
That’s all we have to do.
Why be afraid of that?