The mission of The Social Effect is: through the Internet and through Social Media platforms, to help each other connect, learn from one another, and share information to make change in our communities where and when it is needed.
Back in August I came across a Tweet from BraBankAppeal that said:
Determined to make a change for Africa’s females, arm them with bras and new found security need support and advice…
And so I asked BraBankAppeal, what they wanted to do exactly and to see if there was a way to help.
At the moment I want awareness of the issue and of my Project so that when the time comes to start collecting underwear people will respond.
So I did a little digging and found out that there was a Facebook Page and what the Bra Bank Appeal is all about.
I also sent a direct message to Beth, the woman behind The Bra Bank Appeal, and we started to exchange emails. In learning what Beth was doing, I wanted to help if I could.
Here is an interview I did with Bethany Staff about her project The Bra Bank Appeal.
What is The Bra Bank Appeal?
The Bra Bank Appeal is a small project I started before I went to Uganda to work in an AIDS orphanage in July. It aims to collect underwear, the new and old, (the decent and the not so decent) to send to countries in the third world (Uganda to start with) to protect their women from sexual abuse.
Why did you start this project and where did you come up with the name?
A few months before going to Uganda I was desperately researching ‘what Uganda needs’ so that I could do my bit, no matter how small to take something with me… I managed to find a website which listed the order of which the containers (full of used goods) that are sent to Africa are emptied: shoes were first (I thought this was fairly obvious) then second was bras… I was intrigued by this and did some further research and found out that women who wear underwear are less likely to be raped. Also, bras sell for roughly three times the cost price (more than any other used item) and so were very much so a luxury item. So I spoke to my amazingly artistic best friend who designed lovely posters, I revamped card-board boxes I was given by local shops in to hot pink ‘Bra Banks’. I got the mums of friends to put posters in their work place and store bras in their car boot and posters and Banks placed all around my college, local schools and the local tourist information office, I had an advert in the local newspaper, I was mentioned on peoples twitter accounts, I walked around local clothing outlets and begged for help and I just watched the message spread. The response was phenomenal!
The name, I knew it would be the bra … something! So I rattled around a few ideas ‘Bras for Uganda’, ‘The Bra Box’ I finally settled on ‘The Bra Bank Appeal’ as I felt it was simple, like the cause, nothing fancy – it’s a necessity that we take so for granted and sexual abuse is a subject close to every women’s heart. So it simply had to succeed! Well, that’s what I had to tell myself during the first few quiet weeks!
Can you tell me a little about yourself?
I am 18 years old and I am studying the International Baccalaureate in Cornwall (UK). I hope next September to go on to study Economics and Spanish at university. My ultimate dream is to forge links between western governments and successful organization and those in South America to try to improve their economies and give advice to businesses. Basically when I was little, I decided I was going to change the world, now I’m just trying to climb that ladder!
It looks like you want to affect change in our world – why?
This question looks complicated but it’s actually very easy! Someone has to, so why not me?
Do you think this is everyone’s responsibility?
I think everyone should try to do their bit, even if saving the world isn’t on the top of your priority list, there are so many things that you can do to help! For example, it astounds me every time I get on public busses how very few people will give up their seat for the elderly or a child anymore! Little things you do can just keep the world ticking over a little more smoothly.
Is changing the world your goal?
In an ideal world – of course! In reality, so I don’t feel like I’m not achieving anything, I’d prefer to say that making a difference is my ultimate goal. Whether that is to one person or to an entire country, it’s still an improvement! If I protected one girl/woman from a sexual attack with the underwear I took with me then I will sleep easy! But there’s always more you can do…
What do you find most challenging about your project?
I’d have to say before I went to Uganda, were the critics. I know every notion of change will always face criticism, but people said that I was naïve (which with my age, I expected), that I had not researched this enough and that by giving the Ugandan women and girls underwear I would encourage prostitution and rape and men would see it as ‘an exciting challenge!’ Needless to say I was outraged and informed the relevant people that I was incredibly and personally offended that someone would accuse me of encouraging the very thing I set out to prevent!
Today it is the day to day running of the social networking, juggling this project around the floods of college work, a family life, a social life and working part-time is a definite challenge!
Tell me about some of the people you have met doing this that have had an effect on you.
Being in Uganda itself was an experience that will stay with me for the rest of my life! For me the most memorable people along the way were some of the ladies I gave underwear to, I asked all the orphans of bra wearing age, the ‘mamas’ (a women is in charge of each orphan house on the village) their daughters and the women of the village to come and choose themselves some underwear one afternoon when we covered our ‘Mission House’ with underwear. The women who were unable to attend that afternoon I invited to come any time before then. One girl who was my age came to me excitedly one afternoon, bringing with her, her mother and the mama who had been cooking for us during our stay. I showed them all to my room and opened some of the massive bags of underwear, the mother stripped off down to her knickers and proceeded to try as many bras on as she could, the mama looked down at her chest then grabbed my boobs, thought for a second then said: “Yes, I think I’m your size help me find things that would fit you!” And the girl burst into tears and told me that God had finally had mercy and that may I be blessed. Unforgettable!
What do you do when you are not working on the Bra Bank Appeal?
Generally, college work! I do also work in a wine bar, sing, meet friends, play the guitar, spend time with my family spend time with my boyfriend. To be honest I’m just your average teenager!
Is The Bra Bank Appeal full time?
I wish it could be but I’m strong believer in education and it being the key to everything else I want to do with my life.
What networking do you do to help get more goods?
I’m on Facebook and Twitter, I’m probably a disappointment to my generation but I really don’t know where to start with these things! My heart’s in the right place though!
Did you have a strategy when you started this project?
Ha! This is where I wish I could regurgitate some very complex strategic plan to you… No I really didn’t at all, it was a cause that I believed spoke for itself so just went for it and kept my fingers crossed! (This probably is not recommendable to others thinking of starting something similar!)
What is your greatest fear?
Failure. Failure in anything and everything, when I choose to do something I put so much of myself into it, I really put my heart and soul into everything I do!
What is your goal?
To forge links with organizations that are able to help me to transport bras and knickers across the globe, safely and directly into the hands of those who need them most.
What has been your greatest challenge so far?
Besides carrying home bin bags full of underwear (which are very heavy I’ll have you know) every day? Definitely dealing with the criticism, I remember bursting into tears when I was criticized, it makes you doubt everything you are doing!
You had an idea to help others, what gave you the push to take that first step, what would you suggest to anyone else who had an idea to help others?
Definitely, having a brilliant cause for doing it! If I had an obscure issue that not many people could relate to then it would have crashed and burned. My advice would be to do your research, be able to fire back answers to any questions you could be asked and above all else, have a damn good cause that you are passionate about – and don’t be ashamed to show how important the cause is to you, people will follow a worthy cause!
Do you ever feel like giving up?
Not give up, but not bother to do more… yes everyday! We all feel like there aren’t enough hours in the day and have a seemingly never-ending list of things to do, but then I remember the overwhelming feeling of crying with woman after woman while they pray and thank the lord for the underwear I brought them. I have never been a theist myself but their faith was astonishing. Also I remember playing with a tiny little boy on a woven mat; his mother was kicked out of her home after falling pregnant due to being gang-raped on the way to collecting water for her family. She was 14 years old. So no, I won’t let myself give up.
What do you consider your greatest achievement (s) so far?
Getting over 2000 items of underwear to Uganda without exceeding baggage allowances!
Who are your heroes?
The 14 year old girl I have previously mentioned who had to mature beyond her years to live alone, caring and providing for her little boy. She is a beautiful mother.
Also an elderly woman I met in Uganda who has a paralyzed torso and walks on her toes and knuckles, she cares for her four grandchildren in a small mud hut. All of her children died due to AIDS.
What would you like to be remembered for?
For helping people when they needed help, for making people happy when times are hard, for giving, advising and for being someone that people would turn to.
Where do you see The Bra Bank Appeal in 6 months or a year from now?
I would love for ‘The Bra Bank Appeal’ to be a flourishing charity with underwear being sent all over the world with various organizations who would offer to help. Not making a penny but making a difference.
The philosophy at The Social Effect is it only takes one person to affect the world and that person is each one of us. We must make a cultural shift to see the possibilities we each hold and to learn first to give and to help each other, which in turn will help those around us. Beth and her project illustrates this perfectly. Thank you Beth for all that you are doing to help others.
If you would like to help Beth and her Project I would encourage you to ‘LIKE’ The Bra Bank Appeal Facebook page, click here.
If you are on Twitter, follow the BraBankAppeal, click here.
You may also contact Beth at email@example.com
(All photos are the property of The Bra Bank Appeal)
AIDS is a strange disease isn’t it? It descended on the world and took so many lives back in the eighties. Many of us watched as friends died a horrible and painful death. We did not stand by quietly. Some of us stood up and marched to fight for money for new drugs. Some of us stood up and fought to teach people about prevention and what could be done to stop the spread of AIDS. Some of us stood up to stop the discrimination that went with AIDS. And some of us stood up to help people living with AIDS. Ron Farha was one of those people. With the help of his family and those in the community he started the Farha Foundation to help people less fortunate than he was so that they could live out the end of their lives in as comfortable and humane a way as possible. He did whatever he could and did not stop until he had no choice and physically he could do no more. His short-term dream was to be able to help others; his long-term dream was of course to see the end of this horrible plague.
When Ron died, there were not the drugs and organizations to help people that there are today. AIDS was a death sentence. Period. It pushed people like Ron and his family, and many others to face things they did not want to face. It taught people about life as much as it taught people about death. It separated some families and it brought others closer together. Through the constant battles with governments, pharmaceutical companies, and with the help of the medical community, our society was able to change and grow to not only help the individual living with AIDS, but to build a structure and community of organizations that now deal with prevention and long term care. Ron’s dream to help has in many ways come true, but it does not mean we can stop the work that he started.
The war of AIDS is not over. If anything, the war is getting worse. Lest we forget is a phrase that comes from a war where hundreds of thousands died. Today we are fighting a different war, a war that has claimed over 20 million souls since 1981. Lest we forget why Ron started the Farha Foundation. Lest we forget that people are still becoming HIV+ every day. Lest we forget that this war is not over. If anything, the battlefield has only grown larger as the disease has spread across the world. Most important of all, lest we forget that we can make a difference.
Today, Sunday, September 18, 2011 is ÇA MARCHE, the AIDS walk in Montreal and it starts in a few hours in Parc Emlie-Gamelin. For any of you who knew Ron, I ask you to stop for a minute, just one minute at 10:30 when the walk starts and there is a moment of silence and remember him and all the others that have fought for this cause and for all those that have died from this disease. For any of you like me, who didn’t know Ron, take that same minute to be thankful for a man who has helped so many in our community, and again, remember those we have lost.
Then, let us all take another minute to take a step to do something in this fight against AIDS, for it is a fight that we have yet to win. Talk about this disease openly and honestly, protect yourselves always, and let Ron by your inspiration, as he has been mine, and do something to prevent this preventable disease. It is not too late to come and walk with us today.
For more information on the Foundation that Ron created or to make a donation, click here: Farha Foundation
I am really tired of writing this blog post. I have been writing one now at this time of year since 1998. Then it wasn’t a blog, it was a letter to my friends. Then it was a fax. Then it was an e-mail. Now, for the last few years it has been a blog.
It always says the same thing:
1. Come walk with me in the AIDS walk
2. Please donate to help the Farha Foundation
3. If you have your own charity you support, then donate to them.
4. Protect yourself: HIV can happen to you.
There are over 33 million people that live with HIV throughout the world
This is not an epidemic this is a pandemic. This is not something we can ignore, put aside, or try to hide from. It is here and it is real and there is no cure. But it is preventable. We must talk about it; we must treat it like any other disease. We must forget the moral implications that surround it and we must reach out to those who have it and embrace them as much as we must ensure that everyone else knows the realities of HIV and AIDS.
Every minute a child dies from AIDS somewhere in the world
This disease is everywhere. We just don’t see it, especially in developed nations. With the stigma attached to this disease, everyone makes sure to keep it well hidden. Or most everyone. Thankfully there are people that speak up. Ron Farha was one of those people. He started the Farha Foundation. But he is only one man in one city. There are many like him all over the world who found the courage and did the same thing. If there hadn’t been men and women like Ron, we would not have the resources that we have today to help those living with HIV.
[Carl Ruscica and I made this video last year for MASKARADE 2011]
There are medications for HIV.
What does that mean to someone who has to take those pills?
What does it really mean?
I work in a clinic that practices aesthetic medicine. I don’t want to tell you how many patients we see each week coming in for treatments so that those around them won’t know that they have HIV because of the side effects from some of the drugs they take.
On Friday night I had dinner with a friend, someone that has had HIV for years and when I went to give him a hug, he said, “Not too hard.” He lives in constant pain. Chronic pain. Sure the drugs are keeping him alive but what most of us don’t understand at what cost. When I say, most of us, I should be saying: anyone out there that is still having unprotected sex and thinks that there are medications to take if you get HIV. There are, but do you want to take them everyday for the rest of your life with all of the side effects that they can have?
It doesn’t seem to matter what we do, people keep getting HIV
I have marched in the streets, and talked on the radio and done interviews in newspapers and written more letters than I care to think about. And so have many of you. And we have to keep doing it. We have to keep doing what we have been doing and finding new ways to get the message out.
So here I go again. On Sunday, September 18th, please walk with me in Ça Marche. If you would like to join our team, please click here.
If you would like to sponsor me, please click here.
If you would like to find out more about the Farha Foundation, please click here.