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Change, community, idea

Here we go!

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the social effect is an idea that we are all connected and more importantly, we want to be.
Through the different platforms of Social Media and the Internet we have the possibility to reach each other to affect change around us: in our communities, and in our world.

Here in this space you will learn what we learn as we explore the world, virtually and through travelling to conferences, summits, and events.

We will have our team writing here as well as guest bloggers. Everyone will share their experiences, suggest what we may do to affect change, and to give us hope that we make ultimately make a difference in our day to day lives to those around us.

We ask you to participate through following us on Twitter, Facebook, or here on our blog.
Make comments.
Ask questions.
Share what you know.
Challenge us along the way.
We will listen and we will learn.

We are excited to be starting this journey with you – the possibilities of where it will take us are endless!

the social effect team

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About Simon Tooley

I was born in Winnipeg, moved to Montreal to study economics at McGill, and later studied fashion design in Paris. After 20 years in the fashion world, I followed a long-held dream and opened Etiket in 2011. What began as a small boutique has grown into two locations and a wider community for beauty, fragrance, and connection. Writing, creating, and giving have always been part of my journey, and they continue to guide me forward. “Your soul doesn’t care what you do for a living—and when your life is over, neither will you. Your soul cares only about what you are being while you are doing whatever you are doing.” — Neale Donald Walsch

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